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LBSU Athletics Announces Revised Branding, Beach Crew Follows


The sport of rowing at Long Beach State has the dis&nc&on of being among the oldest, continuous, teams on campus since its founding in 1949. We are fortunate of having a modern boathouse less than a mile from campus. With a renewed interest in our efforts on campus, having reconnected with our founders and alumni, we wanted to update you on some important changes to Beach Crew effective Fall 2014.

On July 15, 2014, Long Beach State Athletics unveiled a refreshed visual identity that includes a word mark, a new font, refreshed logos, and other improvements that will serve a variety of goals: ensuring continuity regarding program names and marks, increasing pride and support among fans and the Long Beach community, and helping to celebrate the successes of LBSU’s athletic programs.

“The refreshed visual identity will provide an increased focus on the athletic programs of the only four-year university in the city of Long Beach, as well as a concentration on the moniker, “The Beach.” The team nickname for all sports except baseball will remain the 49ers, as it has been since the university’s founding in 1949. The first step in this process is the introduction of refreshed logos, which will immediately look familiar to Long Beach State supporters.”

While Beach Crew has operated through the Department of Club Sports & Recreation for a number of years, there are four highly competitive teams in our department that will also follow this movement. In preparation of this change, the team has filed for an official name change with CSULB Student Life and Development to be recognized as “Long Beach State Rowing”. The term “rowing” rather than “crew” has been identified to have better impact for prospective athletes and general awareness in the community.

While you may see many changes on campus, at the Walter Pyramid, and Blair Field, not much will be changing at our boathouse. “Beach Crew’s” traditional identity will live on to maintain our long heritage since its founding in the late 1950’s.

We invite you to look at the new logos, word mark and branding updates that will highlight the look of LBSU Athletics from 2014-15 onward.